Italian Style blended with European Engineering

Beautiful Italian styling combined with timeless functionality, efficient design and innovative technology – these are the attributes that make the Fiat 500 (Cinquecento) an enduring icon.

It is a beloved Global icon, winning the hearts of passionate drivers, motor journalists and judges alike. Winner of 60 international awards including 2008 European Car of the Year & 2009 World Car Design of the Year.

And Fiat 500 is now available in Canada!

• Iconic & Passionate Italian Design
• Engaging Driving Dynamics with State-of-the-Art MultiAir® Technology – Patented by Fiat
• Three Models, 14 Colours and 11 unique Seat Colour & Material Combinations allow extensive Customization
• Tremendous Value – starting at only $15,995 MSRP

Key Messages

Italian Style:

The new Fiat 500 showcases the brand’s ingenuity in building world-class small cars with iconic design, beautiful craftsmanship, and timeless value. As a result, the Fiat 500 has continued to surprise and delight customers worldwide for more than 50 years. And with small & compact cars representing nearly 1/3 of all cars sold in Canada, the Fiat 500 is ideally suited for the Canadian Market!

European Engineering and Safety:

The Fiat 500 was the first vehicle in its class to achieve a five-star Euro NCAP (New Car Assessment Program) adult-occupant protection rating. It features seven standard air bags, standard Electronic Stability Control (ESC), Anti-lock Brake System (ABS), Traction Control System (TCS), Hill Start Assist, & Active head restraints for a safe & confident driving experience.

Powertrain:

Fiat 500 features an all-new world-class 1.4-litre engine with state-of-the-art MultiAir^® technology. MultiAir technology reduces emissions and increases fuel economy, while delivering increased power and recently won the Popular Science – Best of What’s new for 2010. Add in the light-weight of the Fiat 500 and you have a better power-to-weight ratio than a Mini Cooper!

Technology:

The Fiat 500 is in a class by itself with Blue & Me hands free communication, Blue & Me Maps with removable Tom-Tom navigation and Fiat’s exclusive interactive driver technology.

Value:

Fiat 500 is the only vehicle that brings together iconic Italian styling, passionate customization options, sophisticated European technology and an engaging fun-to-drive personality for such an affordable price – starting at only $15,995 MSRP!

Colors

Interior

Fiat 500 offers 11 unique interior colour and trim combinations

• Interior Colours, such as “Grey/Black” or “Grey Ivory” refer to the following
  • Grey – top of IP, all “lower” trim of interior, upper door trim and top of IP
  • Black or Ivory - upper seat trim, steering wheel, IP vents and IP switches
• Seat Colours, such as “Grey”, “Red”, Brown” refer to the following:
  • Lower seat inserts and door armrest inserts
• Instrument Panel Insert is colour-coordinated to match the exterior paint colour
• Note: Available Exterior Paint Colours may be restricted based upon interior colours selected

Fiat 500 Pop – Interior

• Two Interior Colours: Grey/Black & Grey/Ivory
• Three Seat Colours: Grey, Red or Brown

Fiat 500 Sport – Interior

Available in Grey/Black Trim with your choice of Black or Brown Seats

Fiat 500 Lounge – Leather Interior

• Two Interior Colours: Grey/Black & Grey/Ivory
• Three Seat Colours: Black, Brown, Red

Exterior

Fiat 500 Pop – Exterior

Exquisite exterior design featuring body colour mirrors and fascias and chrome accents on the door handles, front fascia spears, and license plate bracket

Colour Compatibility

Once you have selected your Fiat 500 model, personalizing is as easy as 1-2-3

• Select your exterior colour
• Select your seat colour
• Select a compatible interior theme

Wheels

Fiat 500 Pop

Fiat 500 Sport

Fiat 500 Lounge

State-of-the-Art MultiAir® Technology

1.4L 16V MultiAir Engine

• State-of-the-Art Engine featuring patented MultiAir technology
• Delivers an impressive 101 hp & 92 lb-ft torque
• Available with a 5-spd Manual or 6-spd Automatic
• Up to 55 MPG Highway
  • City      6.7 L/100km (42 MPG) (5spd)
  • Hwy      5.1 L/100km (55 MPG) (5spd)

Benefits of the patented MultiAir Technology

• Maximum power increase of up to 10%
• Low RPM torque improvement of up to 15%
• Fuel economy improvement of up to 10%
• CO2 emissions reduction of up to 10%

The result?

• Better Power to Weight Ratio than a Mini Cooper & 55 MPG Highway! Fiat 500 – Powertrain

Technology, Blue&MeTM

Blue&Me – Phone

• It’s the easiest way to make or receive calls. Simply pair your phone to the system and you're wirelessly connected!
• To answer a call, just press a button on the steering wheel
• Want to make a call? Blue&Me gives you two ways.
  1. Keep your hands on the wheel and Scroll through your contacts on the dash
  2. Use the voice recognition and simply say the name of the person you want to call

Blue & Me – Music

• Bring your favourite music on your MP3 player or portable flash drive and connect to the convenient USB port. Every song is at your finger tips or available by voice command.
• To answer a call, just press a button on the steering wheel
• Blue& Me is so intuitive that simple voice commands allow you to navigate your playlist without taking your hands off the wheel

Blue& MeTM – Maps

• Unlike many vehicles with GPS navigation, Blue & Me offers the customer more convenience
  • Blue&Me Maps is a portable GPS that slots directly onto your Fiat 500 dash allowing the driver to use it in another vehicle as well. The screen is easy to read when driving, yet small enough to carry in a coat pocket
  • For security purposes it can be removed from your vehicle when you are away for an extended period of time.
• TomTom is an integrated GPS system that works with Blue & Me allowing the driver to navigate unknown highways, streets and cities
• There are over 150 tasks that can be activated by voice command, so the driver can keep his/her hands on the wheel and eyes on the road

IQ RoutesTM

• Collects data from millions of users to calculate the fastest routes
• Finds the best route based on time and date of travelling
• Warns driver when fuel is low and guides to the nearest gas station